The present, modern era of digitization has led to a significant increase in data breaches. It’s true that digitization and automated business practices have majorly benefited the businesses, but the prominent issue of data security cannot be overlooked. Not long before, many businesses have suffered from CRM data breaches with their critical data being exposed to the dark web. As per a report on global data breach statistics, the cost of data breach has been increased from $4.24 million in 2021 to $4.35 million in 2022, till now.
Hence, businesses have been eagerly looking for reliable, secured solutions for their CRM data breaches and Salesforce MultiFactor Authentication has emerged to be their go-to. Its simple yet effective process allows the businesses to protect their data from unauthorized account access
What is Salesforce Multi Factor Authentication?
Salesforce MultiFactor Authentication is a two way process, demanding the users to double prove their identity before accessing a particular account. This layered security approach requires the user to provide a combination of credentials to verify their identity, for protection against threats like phishing attacks and credential stuffing.
In the two-way process, the user’s credentials are demanded first, followed by a security key or an authentication application, that only the user has. In this regard, Salesforce provides one of the best Data Security protocols that prevent cybersecurity issues. With the Multifactor Authentication and Data Security feature of Salesforce, cybercrime is no longer an issue for businesses. However, the MFA feature of Salesforce has only been effective from February 2022. Hence, every single Salesforce user is required to use MFA when accessing any Salesforce product. This Salesforce MFA gives a hard time to the hackers and makes their attacking attempts a big failure, hence, proving to be one of the best Data Security practices, worldwide.
How does Salesforce MFA work?
The two-way verification acts as a barrier to phishing attacks and other data security threats. Even if the hacker accesses the password, it is highly unlikely that he’ll gain access to the MFA tools i.e. the security key or the authentication app.
Let’s dig deeper into the MFA solutions provided by Salesforce;
Catering to distinguished business needs and requirements, Salesforce supports various effective verification methods. These methods not only focus on data security but are highly considerate of user convenience as well.
- Salesforce Authenticator Application:
The Salesforce Authenticator is known to be a very effective, fast and smooth solution easing the MFA process by integrating push notifications into the salesforce login process. Also known to be an intelligent two-factor verification application, Salesforce Authenticator has emerged to be a go-to for business’s data security processes.
- Security keys:
Security keys come in handy and are very easy to use because they do not require installation and codes. Depending on the standard i.e, WebAuthn or U2F, Salesforce supports these security keys including, NFC, Google Titan, USB, Lightning etc. These are considered to be an effective solution, particularly in situations where mobile phones aren’t an option for the users.
- Third Party Authenticator App:
Third Party Authentication is the process that requires the user to enter their credentials to an external mechanism. These Third Party Authenticators follow a One-Time-Password (OTP) algorithm for verification purposes. As soon as the user uses a new device to login, the Third Party Authentication apps are used to generate a code that verifies his identity.
- Built-In Authentication:
Similar to Authentication apps and Security Keys, built-in authentication algorithms also exist to make the verification processes easier for businesses. These built-in features include Face ID, Touch ID etc.
Conclusion:
Considering the surge in identity verification and data security threats, many authentication solutions have surfaced. However, Salesforce Multi-Factor Authentication has emerged to be the most effective as it enables the organizations to enhance their security via customizing their cybersecurity strategies according to their needs and requirements. Not only data security but Salesforce also majorly contributes to a business’s increased ROI. Referring to that, OCloud Solutions have successfully completed several projects on Salesforce.